# Mohamed Sahid
> Entrepreneur. Founder. Creative Director. Technologist.
Mohamed "Mo" Sahid is an American technologist, creative director, and entrepreneur born in California. His career spans AI infrastructure, cultural platform design, creator commerce, and global brand strategy. He operates at the intersection of systems thinking, emerging technology, and cultural intelligence.
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## Biography
Born in California, Mohamed Sahid is an American technologist, creative director, and entrepreneur. After an early apprenticeship at Kanye West's DONDA — where narrative stagecraft, merchandise design, and digital storytelling converged — he co-founded Somewhere In The Hyphen, a studio devoted to reimagining physical space through culturally attuned installations, furniture, and interiors.
That foundation in multidisciplinary craft prepared Sahid to become a partner at Spatial Labs, the JAY-Z-backed venture studio, directing Creative and Partnerships — bridging blockchain hardware with global fashion and design collaborators.
The same principles — culture, systems thinking, and emerging technology — now inform his work as the founder and CEO of Cobal, an ambient interaction company building agentic systems for high-trust environments — where people, institutions, and decisions need to stay aligned. Across his ventures, Sahid has raised over $50 million in blended capital across venture, grants, and collaborative contracts.
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## Current Ventures
### Cobal
- Role: Founder and CEO
- Category: Ambient agentic systems for high-trust environments
- Description: Cobal builds ambient, agentic systems that help people, institutions, and environments stay in better alignment. It turns fragmented signals into shared understanding, then coordinates action across people, workflows, and environments. Cobal is designed around real languages, real constraints, and real environments — intelligence built from communities up. The goal is not to automate people out of the loop. It is to help people, institutions, and intelligent systems move in better coordination.
- Geography: Los Angeles, California. Active in the United States, Qatar, East Africa, and the Gulf Region
### No Label
- Role: Creative Director and Co-Founder
- Category: Cross-border cultural and educational nonprofit
- Description: No Label is a cultural education platform advancing cross-disciplinary exchange across design, art, technology, and global communities. Programming active in the United States and Japan. Harvard-affiliated Academy program.
- Geography: United States, Japan (Tokyo, Kyoto, Naoshima)
### Spray
- Role: Founder
- Category: Creator-commerce and payments identity layer
- Description: Spray is a PWA-first creator commerce and payments platform targeting Android-majority markets in West Africa. It enables storefront creation, peer negotiation, and payments identity through WhatsApp Business API integration and Paystack/Bizao payment infrastructure.
- Geography: Lagos (Nigeria), Abidjan (Ivory Coast)
- Structure: Delaware C-Corp HoldCo with operating subsidiaries in Nigeria and Ivory Coast
### Somewhere In The Hyphen (S-TH)
- Founded: 2019
- Category: Multidisciplinary design studio
- Description: A studio devoted to reimagining physical space through culturally attuned installations, furniture, and interiors. Projects span the built environment, retail, and cultural programming.
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## Career History
### DONDA (Kanye West's creative company)
- Role: Early apprenticeship and contributor
- Focus: Narrative stagecraft, merchandise design, digital storytelling
### Spatial Labs
- Role: Partner, Creative Director and Global Partnerships
- Backing: Marcy Venture Partners (JAY-Z)
- Focus: Blockchain hardware, global fashion and design partnerships
- Partners: Adidas, Tidal, IKEA, Roc Nation, Vogue, Smithsonian
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## Client Portfolio
Mohamed Sahid's client portfolio spans leading brands, cultural institutions, and creative collaborators worldwide.
Marquee clients include: Adidas, Nike, Reebok, Sony, Crocs, Fenty, Live Nation, Pantone, Circle, Polygon, Vogue, Tidal.
Cultural and creative collaborators include: Beyonce, Roc Nation, Good Music, PartyNextDoor, Chance the Rapper, Teyana Taylor, IKEA, NeueHouse, Proper Hospitality, Harvard No Label Academy.
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## Geography
Primary base: Los Angeles, California, United States
Active operating geographies: Qatar, Japan, East Africa (Nairobi, Kigali), Gulf (Dubai, Abu Dhabi, Doha), West Africa (Lagos, Abidjan)
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## Web Presence
- Website: https://mohamed.co
- Instagram: https://instagram.com/mohvmed (@mohvmed)
- X: https://x.com/mohxmed (@mohxmed)
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## Contact
For press, partnership, and investment inquiries: mohamed.co